Journal of Mass Communication & Journalism

Adeyemi O

Publications

• Research Article
  Gone to Stamford Bridge? Influence of Foreign Football and its Digital Coverage on Youths in Abeokuta, Nigeria
  Author(s): Adeyemi O and Kola AAdeyemi O and Kola A
  
  This study investigates the influence of foreign football and its digital coverage among youth in Abeokuta. It examines the values portrayed by internet/satellite technology, the extent to which these values affect Nigerian youths, and the extent to which Nigerian youths’ exposure to foreign football through the internet/satellite technology affects their commitment to Nigerian football. The study employed qualitative method of Focus Group Discussion (FGD), using discussion guide to source data from youth in Abeokuta South and Abeokuta North Local Government Areas. Among others, the study discovered that the major values promoted by the internet technology such technical companionship, global citizenship and technological determinism promote western values and interests, and have undermined to a very large extent the citizenship values of Nigerian youths. Nigerian youths have pr.. Read More»
  DOI: 10.4172/2165-7912.1000330

  Abstract PDF