School of Business Studies,
Awantipora, Srinagar, Jammu & Kashmir
India
Research Article
Determinants of Consumer Attitude towards E-Tailing in Indian Retail Sector: A Study on Factors of Technological Acceptance Model (TAM)
Author(s): Altaf Ahmad Dar and Shabir A BhatAltaf Ahmad Dar and Shabir A Bhat
This research papers studies and investigate the determinants of consumers attitude affecting the E-purchase in retail sector. This current study developed the theoretical model based on Technological acceptance model (TAM) by incorporating the variables such as perceived usefulness, perceived ease of use, compatibility, privacy, security, capability (Self-efficacy) and trust. The study collected the data from a sample of 374 users of E-tailing. The data collection tool was a structured questionnaire. The reliability of the tool was confirmed by Cronbach’s α coefficient which was above the threshold (0.7) for all variables. The data were analyzed by correlation and regression to determine the relationship between dependent variables and independent variables. The results revealed that Perceived Usefulness, Ability to use (Self Efficacy), Relationship building.. Read More»
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