Journal of Mass Communication & Journalism

Anitha K

Publications

• Research Article
  Socio, Economic and Cultural Impact of Soap Operas on Home Makers(A Study in Andhra Pradesh)
  Author(s): Anitha KAnitha K
  
  Soap operas have gained huge popularity all over the world and women are an important component of these soap operas. Contemporary soap operas’ content are mostly dominated by family dramas and house-hold fights. In the process of attracting more female audiences, soaps are presenting values that are different from reality. Various studies conducted on the influence of soap operas on viewer’ attitudes, indicate the growing popularity of soaps all over the world but at the same time it is also important to study the way the content is portrayed in these soaps, particularly in India where socio-cultural values influence the lives of individuals. Portrayal of negative content in soaps can influence the society in a negative way. Socio-cultural values are mostly depicted negatively in Telugu soap operas of Andhra Pradesh. Therefore, this study seeks to re-examine the portrayal.. Read More»
  DOI: 10.4172/2165-7912.1000189

  Abstract PDF