Journal of Mass Communication & Journalism

Anitha Kaluvoya

Publications

• Research Article
  Portrayal of Minorities in Telugu Soap Operas: An Analysis on Culture and Characterization
  Author(s): Anitha KaluvoyaAnitha Kaluvoya
  
  A common habit among most of the Indian families is watching soap operas in the evening as one of the best time-pass-activities. People from different religions of India like Hindus, Christians, Muslims, Sikhs, and Jains etc., all of them enjoy watching different language soaps irrespective of their religion and culture. That is why; soaps have become part and parcel of most of its viewer’s lives. Most of the soaps are featured around Hindu characters and families. Minorities have less importance and are very rarely seen as the centre of the story, even though these minorities occupy 15% of India’s population. High amount of importance is given to the Hindu culture and customs on television serials when compared with minorities. The cultural and religious practices of these minorities are also seen very rarely on the small screen. This paper aims at examining the portrayal.. Read More»
  DOI: 10.4172/2165-7912.1000307

  Abstract PDF