India
Research Article
Identify The Need for Developing a New Service Quality Model in Todays
Scenario: A Review of Service Quality Models
Author(s): Ankit Agarwal and Gulshan KumarAnkit Agarwal and Gulshan Kumar
The service industries are mostly customer driven and their survival in the competitive environment largely depends on quality of the services provided by them. Due to the increasing competition in the service sector, customer service is an important part of the organizational growth. The key lies in improving the service selectively, paying attention to more critical attributes as a part of improved customer satisfaction. A large number of research studies for service quality take place in the context of developing countries. There are various models suggested by many authors in relation to service quality but no model take all attributes of service quality. The main objective of this paper is to critically appraise various service quality models and identify issues for future research based on the critical analysis of literature. This study aims at evaluating the different service q.. Read More»
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