Brazil
Research Article
Discursive Dissimulation: Trivialization of the Violence and Seduction
Practices in the Organizations
Author(s): Ronchi CC, Bandeira NP, de Oliveira RD and de Miranda Melo JSRonchi CC, Bandeira NP, de Oliveira RD and de Miranda Melo JS
This article presents a critical approach about the discursive dissimulation that the organizations use to coopt individuals to its project, emphasizing, mainly, trivialization of the violence and seduction practices in this process. In the first part of the article, it makes a brief evaluation of theoretical foundations about multifaceted discourses on an aesthetics and quantophrenic behavior, which want to transform the organization as the center of this contemporaneous society. Subsequently, it is analyzed based on selected discursive sequences: (i) analysis of organizational speech and the modeling of talent seizure by using seduction as capture strategy and manipulation; (ii) analysis of violence dissimulated in the discourses of organizations investigated; and (iii) Evaluation of speech categories and their resonances by associating them to the theoretical construct. It is possi.. Read More»
Business and Economics Journal received 5936 citations as per Google Scholar report