Journal of Mass Communication & Journalism

Charles Ongadi Nyambuga

Publications

• Review Article
  The Media, Ethnicity and Regional Development in the Lake Victoria Basin
  Author(s): Charles Ongadi Nyambuga and David Odhiambo Onuong’aCharles Ongadi Nyambuga and David Odhiambo Onuong’a
  
  This article discusses how the mass media has been able to assist national and regional development. The concepts of media, ethnicity, and regional development are discussed as critical elements that influence regional development. The discussions focus on how the concept of ethnicity was used by the colonial and independent governments in Kenya to perpetuate conflicts amongst the different ethnic groups through the mass organs of communication. While the colonial regime used ethnicity to consign different ethnic groups to different sectors of the economy, the post independence regimes have refined the use of ethnicity to help sustain their regimes in power and to either support development or frustrate development efforts in specific regions. The article acknowledges the critical role undertaken by the media in rationalizing the politics of ethnicity and how that eventually fe.. Read More»
  DOI: 10.4172/2165-7912.1000122

  Abstract PDF