India
Research Article
An Empirical Analysis of Repulsive Buying Behaviour
Author(s): Kumar S and Chauhan AKumar S and Chauhan A
The study endeavours to access the repulsive buying behaviour and the various variables impacting a kind of revolting response of the consumer towards aptly marketed product. 292 respondents were analysed from Amritsar and Ludhiana in north India, the result were drawn using structural equation modelling which manifests latent variables i.e., psychological factor, the usage of product, the lifestyle and opinion and the product. The better understanding of repulsive buying behaviour has positive contribution to the country’s economic state and also towards the quality of product and services. In the recent year’s the consumer is showing a kind of revulsion in its buying pattern. Repulsive buying behaviour in consumer is repugnance for product i.e., a strong feeling of distaste for the product. The product is repelled by the consumer if it doesn’t match the social stat.. Read More»
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