Arts and Social Sciences Journal

Dilan Rathnayake

Biography

Dr. Dilan Rathnayake is a doctoral researcher from the Department of Marketing, University of Strathclyde, UK. He is also working as a lecturer at the University of Sri Jayewardenepura, Sri Lanka. He's interested in consumer research with a specific focus on consumer culture, consumer identity, and social media. He is also interested in researching consumer ethics and tourism. He has used quantitative methods in previous research and his current interest is in employing qualitative methods such as digital ethnography.

Relevant Topics