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ISSN: 2167-0234
New Zealand
Editorial Are You Not Entertained? Exploring the Increasing Importance of Entertainment in Developing Relationships with Customers Author(s): Ekant Veer and Sarah J. PrattEkant Veer and Sarah J. Pratt DOI: 10.4172/2167-0234.1000e122
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Journal of Business & Financial Affairs received 1726 citations as per Google Scholar report
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