Journal of Mass Communication & Journalism

Farish Ullah Yousafzai

Publications

• Review Article
  Anchorperson: An Emerging Phenomenon in the Electronic Media
  Author(s): Muhammad Khalil Khan and Farish Ullah YousafzaiMuhammad Khalil Khan and Farish Ullah Yousafzai
  
  This research study mainly focuses the imprudent role of the anchorpersons working in different news and current affair channels as an emerging phenomenon in electronic media. The study was designed to investigate the perceptions of audience members regarding the role of anchorpersons in different TV talk shows. In this study, I hypothesize that the anchorpersons are biased toward certain political parties/groups and trying to impose their own point of view on the panel and ultimately on the viewers; and they are not following the basic ethics of fairness and objective approach that is the fundamental duty of the information media. Descriptive survey research technique was used to find out what exists at the moment in the audience’s perception about anchorpersons. Two hundred forty respondents were selected through proportionate stratified random sampling technique. Gende.. Read More»
  DOI: 10.4172/2165-7912.1000131

  Abstract PDF