Journal of Mass Communication & Journalism

Forcha Dominic Elempia

Publications

• Research Article
  Sensationalism in Journalism Practice: Analysis of Private and Public Print Media Coverage of Crisis Situations in Cameroon
  Author(s): Kingsley Lyonga Ngange and Forcha Dominic ElempiaKingsley Lyonga Ngange and Forcha Dominic Elempia
  
  Newspapers in Cameroon are increasingly attempting to lure audience and increase readership amidst stiff competition. This competition for audience and the attempt to set the agenda for the public have made many media houses to implore controversial techniques of presentation of news such as sensitive and captivating headlines, shocking images, emotional headlines, rumours, obscenity and a reduced emphasis on verification. This research examines the Cameroon print media landscape and provides empirical evidence of the presence of sensationalism in the Cameroon press and more particularly during crisis situations. A content analysis of ‘The Post Newspaper’, ‘The Guardian Post Newspaper’, and ‘Cameroon Tribune Newspaper’ is done, based on the theoretical underpinnings of the Social Responsibility theory, which highlights media’s obligations to t.. Read More»
  

  Abstract PDF