Journal of Mass Communication & Journalism

Gautam RK

Publications

• Review Article
  Effects of News Talk Shows in Voting Behavior
  Author(s): Gautam RKGautam RK
  
  The main purpose of this paper is to find out the influence of News Talk Shows in creating political efficacy among educated youth. The researcher wants to measure the level of political efficacy, that is, level of awareness and level of political participation based on the fact that how much educated youth are influenced by News Talk Shows regarding politics. News Talk Shows are helpful in changing the political structure, political system and political development. Media is a lifeline of socialization. This Paper also develops a framework of political socialization in India. Public opinion is made in democracy by voting and responding to polls besides participating in elections. Special emphasis has been put on electioneering campaigns, voting behaviors and role of media in creating political awareness. Universe for the present study consists of Devi Ahilya University Students, Indo.. Read More»
  DOI: 10.4172/2165-7912.1000262

  Abstract PDF