Journal of Mass Communication & Journalism

George Comstock

Publications

• Review Article
  The Rumors of Television's Demise Have Been Greatly Exaggerated: What the Data Say about the Future of Television Content in a Child's Digital World
  Author(s): Jack Powers and George ComstockJack Powers and George Comstock
  
  There has been a great deal of controversy and speculation about the impact of the Internet and related digital media on traditional media, particularly television. Some have predicted—and sometimes purport to have discovered—a sharp decline in use of traditional media in general and television viewing in particular. Obviously, confirmation of the future awaits the passage of time. However, data of excellent quality and undeniable pertinence exist that identify the likely future pattern. Three representative national surveys of 8-18 year olds-- each about five years apart-- report on comprehensive media use in the United States. At the time of the first (1999), Internet use was well underway. By the time of the second (2004), Internet use had reached a high state of development, and by the time of the third (2009), wireless broadband was widely available for use in handhel.. Read More»
  DOI: 10.4172/2165-7912.1000111

  Abstract PDF