International Journal of Economics & Management Sciences

Gonca Telli Yamamoto

Publications

• Research Article
  The Effect of Promoter Incentive to the Smartphone Sales in Retail Chains: A Turkish Case
  Author(s): Fehim Duzgun and Gonca Telli YamamotoFehim Duzgun and Gonca Telli Yamamoto
  
  Mobile Phone market is getting more aggressive and competitive. Smartphone brands are looking for a way to increase their sales, especially in retail business where competition getting tough day by day. Therefore, companies are trying to do their best to increase the sales, for this reason technology stores are becoming important channels for the smartphone brands. These kinds of stores are also suitable for brand which wants to increase their sales in a short period of time. In these stores, dealer’s recommendation has becoming one of the key factors to affect consumer purchase decision in Turkey. The aim of our study is examine promoter incentive affect to the smartphone sales in technology chain stores. Promoters become key elements for the brands. So far, most of brands are allocate their brand promoters in technology stores to go one-step further from the other brands and a.. Read More»
  

  Abstract PDF