Journal of Mass Communication & Journalism

Guru MC

Publications

• Research Article
  Social Media for Political Mobilization in India: A Study
  Author(s): Meti V, Khandoba PK and Guru MCMeti V, Khandoba PK and Guru MC
  
  The media plays a vital role in a democracy; informing the public about political issues and acting as a watchdog against abuses of power. During election campaigns the media provides information and analysis about the political parties’ programmes, policies, candidates and performance. Electronic communication seems to make politicians seem more remote; there is still no connection between politics where power is brokered, and the network society itself. In a similar way, social media has also transformed politics in India and globally. Its effect has impacted the way candidate campaign for their election. Social media allows politicians and political parties a method to connect directly with people across the country at a reduced cost and greater reach than traditional media. Social media is not simply the next in a line of communications technologies: it has also changed ever.. Read More»
  DOI: 10.4172/2165-7912.1000275

  Abstract PDF