Journal of Mass Communication & Journalism

Iffat Ali A

Publications

• Research Article
  Information Acquisition and Social Media: An Analysis of Pakistani University Students
  Author(s): Iffat Ali A and Zahid YousafIffat Ali A and Zahid Yousaf
  
  As social media becomes increasingly ubiquitous, organizations are looking for the best way to use these new communication tools. Social media sites like Facebook and Twitter present numerous opportunities to organizations for sharing information, engaging with the public, and monitoring discussion. The current study aimed to explore the use of social media for news acquisition which come under cognitive needs. A survey was conducted involving Pakistani university students by indicating their qualification, gender, area, usage patterns, time spent and their information seeking interests. The need for information was divided into hard and soft news and the results indicated youth heavier users of social media for information regarding current issues particularly local news. The social media is used for information regarding hard news and soft news both and findings highlighted trends f.. Read More»
  DOI: 10.4172/2165-7912.1000350

  Abstract PDF