Pakistan
Research Article
The Mediating Role of Risk Perception among Cognitive Biases towards
Decision to Start a New Venture
Author(s): Butt M, Jamil N and Nawaz RButt M, Jamil N and Nawaz R
The Objective of the study is to investigate the relationship of overconfidence bias and illusion of control bias towards the start of new venture, with the mediating role of risk perception in context of Pakistan. To understand the relationship, this study developed and tested hypothesis by correlation and regression analysis. This study’s sample consisted of 170 students pursuing a Masters of Business Administration. The students’ responses to a survey based on a case study regarding a decision to start a venture were examined. This study found illusion of control and risk perception.. Read More»
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