Journal of Mass Communication & Journalism

Jayson Troy Bajar

Publications

• Research Article
  Online Democracy: A Content Analysis of Facebook Pages of 2016 Philippine Presidential Candidates
  Author(s): Jayson Troy BajarJayson Troy Bajar
  
  This study was conducted to determine the extent of utilization by which Filipino politicians use social media to further a political agenda. A combination of quantitative (conceptual) and qualitative (relational) content analysis were used to examine the Facebook posts of five presidential candidates retrieved in a month period prior to May 2016 elections. Results showed that, ‘text and photo’ is the most dominant medium used by politicians. This study suggests that the manner by which content is presented bears significance in the likelihood of audience to interact in the post. The same inference is consistent with the average word count. Results showed that, as politicians use more words in their posts, it is likely that they will have lesser interactions. In the frequency of updates, it was observed that most of the politicians increased posting updates as the election.. Read More»
  DOI: 10.4172/2165-7912.1000331

  Abstract PDF