Journal of Mass Communication & Journalism

Kavitha V

Publications

• Research Article
  Television Advertisements Motivating Western lifestyle on 'College Youth'
  Author(s): Kavitha VKavitha V
  
  Television advertisements being announcers have their own appeal in gaining the young audience attention. Western world has its significant influence in India in the avenues of fashion, trend, consuming products and on the wholesome lifestyle. While television advertisements promote the sales of products and services, western product advertisements give the audience an idea of ‘how much’ the usual living can be westernized. College students take keen notice of trend and fashion; they constantly try to be updated. This study was to find out ‘to what extent’ television advertisements motivate western lifestyle among college youth. Accordingly, Quantitative Survey method was adopted for the study. The universe of research was college students from three different cities Nagercoil, Tirunelveli and Madurai of age group ‘17 to 23’. The size of the sample .. Read More»
  DOI: 10.4172/2165-7912.1000347

  Abstract PDF