Journal of Health & Medical Informatics

Lena Bucatariu

Publications

• Review Article
  Patient Perception and Choice Factors Related to International Hospitals: A Study in Ho Chi Minh City, Vietnam
  Author(s): Lena Bucatariu and Babu P GeorgeLena Bucatariu and Babu P George
  
  In the background of stagnant home markets, health care firms from mature economies are looking for opportunities in developing markets such as Vietnam. Various studies on marketing of health care from developed economies show convenience, specialties, reputation, and word of mouth as major choice factors for hospitals. The limited number of consumer behaviour articles from developing economies has contradictory findings for private and public hospitals with no mention of international hospitals. In this paper, the authors investigate the choice criteria and consumer perceptions of international hospitals in Ho Chi Minh City. Findings imply that younger consumers prefer private care as they suffer from minor illnesses and prioritize convenience, customer service and comfortable facilities. Some older patients are more conservative, seeking government sites due to trust, familiarity an.. Read More»
  DOI: 10.4172/2157-7420.1000277

  Abstract PDF