Syria
Research Article
Multi-Dimensional Scaling and Brand Image Analysis of Select Consumer Durable Products Based on Consumer Perception in Wilayat of Nizwa, Sultanate of Oman
Author(s): Radhakrishnan Subramaniam, Mahanad Mohammed Ali Al Sabahi and Salah Saleh Al ShaqriRadhakrishnan Subramaniam, Mahanad Mohammed Ali Al Sabahi and Salah Saleh Al Shaqri
Sultanate of Oman is a fast developing country flooded with branded products/services offered by multi-national companies. The performance of any organization system in the complex business world rely heavily on its plans for marketing sub-system. Too many brands in a product/service segment makes it difficult for corporate houses to differentiate their products/services based on their inherent features/attributes. Brand positioning is a vital element of a marketing plan that facilitate organizations to differentiate and occupy a mind space in the customers. Marketers use brand positioning to communicate product attributes prudently to their target market keeping in view the target market needs and constrains in its competitive environment. Effective brand positioning protects the organization through its carefully worded messages to the target consumers. Perceptual mapping is a measu.. Read More»
Spanish 
Chinese 
Russian 
German 
French 
Japanese 
Portuguese 
Hindi 
