Journal of Mass Communication & Journalism

Michelle Schmude

Publications

• Research Article
  Student Athletes’ Perceptions of Concussions through Media Consumption
  Author(s): Scott J. Weiland and Michelle SchmudeScott J. Weiland and Michelle Schmude
  
  Recently, concussions have become a popular topic among media outlets. Because of the long-term health effects associated with traumatic brain injuries as studied in football players such as Alzheimer’s and Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease, this health crisis coverage is on the rise. On August 31, 2012, the National Football League (NFL) and the United States Army announced a partnership to raise awareness of traumatic brain injuries, specifically concussions in athletes and those serving in the armed forces. This partnership between the NFL and the Army received enormous media attention and was profiled on most major media outlets. Information concerning concussions is readily available to the public through various media outlets and the Center for Disease Control and Prevention’s (CDC) “Heads Up” campaign. Based on.. Read More»
  DOI: 10.4172/2165-7912.1000199

  Abstract PDF