Journal of Mass Communication & Journalism

Pallavi Mishra

Publications

• Case Report
  Rise of Online Advertising in India: An Overview
  Author(s): Pallavi MishraPallavi Mishra
  
  Online advertising, synonymous to Internet Advertising is defined as the paid form of promotion of ideas, goods and services to targeted Consumers using Internet. Online advertising is a comparatively nascent phenomenon for Indian advertising industry but has shown immense potential in its early years and is envisaged to give all other advertising mediums a run for their money in the near future. Internet has pervaded into almost every sphere of human life in past few decades. Businesses across the globe have already begun to realize its immense potential as a tool of commercial communication and profit maximization. One of the most conspicuous effects of internet in the business arena is discernible in the field of advertising. A whole new domain of advertising with revolutionary attributes and ramifications has evolved. Internet has inculcated various new and exciting dimensions to .. Read More»
  DOI: 10.4172/2165-7912.1000172

  Abstract PDF