Journal of AIDS & Clinical Research

Rajatashuvra Adhikary

Publications

• Research Article
  Does Mass-Media Public Communication Campaign Normalize Discussion, Attitude and Behavior about Condom Use among Married Men in India?
  Author(s): Dipak Suryawanshi, Sangram Kishor Patel, Rajatashuvra Adhikary and Shalini BharatDipak Suryawanshi, Sangram Kishor Patel, Rajatashuvra Adhikary and Shalini Bharat
  
  Background: ‘Condom’ is a stigmatized topic in India. Open discussion about its use and promotion are considered inappropriate. This study examines the association between exposure to public service announcements (PSA) around condoms and discussion, attitude and behavioral intentions about condom use among married men by their age and socio-economic status. Methods: A sub-sample of monogamous married men (N=2502) was obtained from 2009 BBC World Service Trust’s condom normalization survey among men in four high HIV prevalence states in India. The multiple logistic regression models were used to analyze the association of exposure to PSA around condoms with discussion, attitudes and behavioral intentions about condom and its usage. Result: More than half married men (55%) were younger (<=35 years), having better socio-economic status (educated above secondary levels a.. Read More»
  DOI: 10.4172/2155-6113.1000599

  Abstract PDF