Arabian Journal of Business and Management Review

Ramani Gopal CS

Publications

• Research Article
  Multi Attribute User Profile Inference Model for Improved Customer Relation Management
  
  Author(s): Karthikeyan KK, Ramani Gopal CS and Palaniappan GKarthikeyan KK, Ramani Gopal CS and Palaniappan G
  
  The market analysis has become more important where the organizations has the responsibility to maintain the relation with their customers. The marketing organizations have different customers from various part of the country. The customers have different type of interest and to maintain the bond with them, the organizations must find statistical solutions. There are number of approaches available for the detection of user interest but suffers to achieve the performance. To overcome the problem, a multi attribute user profile inference model has been proposed. The method identifies the user set who has purchased in earlier times and identifies the related items purchased by others. For each user from the user group, the method identifies their profile like finance, education, frequency of product purchase, and job profile. Using all this information the method identifies a subset of u.. Read More»
  

  Abstract