Journal of Mass Communication & Journalism

Roger L Rudolph

Publications

• Research Article
  Young Female Users of Social Media and Internet Addiction
  Author(s): Roger L Rudolph, Bruce R Klemz and Jo Ann AsquithRoger L Rudolph, Bruce R Klemz and Jo Ann Asquith
  
  We profile addictive female users of Social Media in terms that are applicable to improving advertising message effectiveness and content transference. We use List of Values scales to profile addictive female users of leading Social Media sites such as Facebook and Twitter. We find these addictive female users of Facebook value being well respected above all other measures of values. In contrast, we find that addictive female users of Twitter value Personal Excitement above all other measures of values. These constructs load on actual usage of their respective social media environment and alone yield significant correlation value when trying to assess Social Media usage. Practical implications are discussed. .. Read More»
  DOI: 10.4172/2165-7912.1000177

  Abstract PDF