PhD scholar, Universiti Sultan Zainal Abidin, Terengganu, Malaysia.
Biography
Dr.Samar Rahi is an Assistant Professor of Marketing at Hailey College of Banking & Finance, University of the Punjab, Lahore, Pakistan. He holds a Ph.D. in Marketing from Universiti Sultan Zainal Abidin (UniSZA), Malaysia. He has worked with top-notch travel tech joints like Saffer A/S, Amadeus, and Galileo. His current research interests include information management, business intelligence, e-commerce, product innovation, and technology adoption. His research projects include the study of traveling constraints, brand Image, Internet banking, customer perceived value, e-service quality, customer’s perception of public relation,s and switching cost.
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