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Journal of Business & Financial Affairs

ISSN: 2167-0234

Open Access

Sarah J. Pratt


Sarah J. Pratt, Department of Marketing, University of Canterbury, New Zealand

Biography
Sarah J. Pratt, Department of Marketing, University of Canterbury, New Zealand, Are You Not Entertained? Exploring the Increasing Importance of Entertainment in Developing Relationships with Customers

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Google Scholar citation report
Citations: 1726

Journal of Business & Financial Affairs received 1726 citations as per Google Scholar report

Journal of Business & Financial Affairs peer review process verified at publons

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