Journal of Mass Communication & Journalism

Shabir G

Publications

• Research Article
  Portrayal of Punjab Emergency Service Rescue 1122 in Leading Ur du Media of Pakistan (A Content Analysis of News Coverage of Nawai waqt and Express)
  Author(s): Hussain S, Naz AA and Shabir GHussain S, Naz AA and Shabir G
  
  This research aims to measure the Portrayal of the leading Pakistani Print Media pertaining to the image of Punjab Emergency Service (Rescue 1122) in view of the public opinion. This research paper also analyzes the image of aforesaid emergency service and may further show concern of elite Pakistani Urdu Media including Daily “Nawaiwaqt” and Daily “Express” regarding Rescue 1122, Punjab. The researchers have adopted Content Analysis as a quantitative research methodology. The data was collected through coding sheet from 2011–12. The data was analysed through Special Package for Social Science to ensure possible objectivity in the findings of the research and to minimize any type of ambiguity. The results have endorsed that the Pakistani Urdu Media has positively portrayed Rescue 1122. The findings of this research project have further endorsed that the ch.. Read More»
  DOI: 10.4172/2165-7912.1000243

  Abstract PDF