Malaysia
Research Article
What Drives UAE Buyers towards Organic Food Product? An Experimental Study
Author(s): Mohamed Bilal Basha and Shamsudin MFMohamed Bilal Basha and Shamsudin MF
The awareness about organic food has been increasing among the consumers in UAE. People are showing more interest in purchasing organic food. This research is to identify, what are the factors that influence the consumers to purchase organic in the Abu Dhabi. The review of the literature has shown that wide range of factors is proved to be crucial to influencing consumers to exhibit positive attitude towards organic foods. As an outcome of the synthesis of prominent and recent literature, a set of factors have been identified that are important for motivating consumers which included health consciousness, environmental factors, safety concern and convenience and price. The main aim of this empirical study is analyzing the importance that consumers have towards the factors that influence their attitude toward organic foods in UAE. The study suggests that attitude toward organic is pred.. Read More»
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