Journal of Mass Communication & Journalism

Shobana Sankaran

Publications

• Review Article
  A Study on the Food Product Commercials in Television with Reference to Humour Appeal
  Author(s): Shobana SankaranShobana Sankaran
  
  Humour plays a vital role in television commercials. Humour appeals used in food product commercials has its own elements. The following study examines the elements present in food product commercials based on humour appeal. The study also determines the end users perception of humour based food product television commercials and the recall factor in humour based food product commercials... Read More»
  DOI: 10.4172/2165-7912.1000158

  Abstract PDF