Journal of Mass Communication & Journalism

Sood A

Publications

• Research Article
  Effects of Advertising on Youth (Age Group of 13-19 Years Age)
  Author(s): Barve G, Sood A, Nithya S and Virmani TBarve G, Sood A, Nithya S and Virmani T
  
  One of the controversial topic advertisers must deal with is the issue of advertising to children. Studies have also shown that television is an important source of information for children about products. Critics argue that children are especially vulnerable to advertising because they lack the experience and knowledge to understand and evaluate critically the purpose of the persuasive advertising appeals. They also feel that the pre-school children cannot differentiate between commercials and programmes and cannot distinguish between reality and fantasy. Critics charge threat advertising to children is inherently unfair and deceptive and should be banned. On the other hand are those that advertising is a part of life and children must learn to deal with it in consumer socialization process of acquiring the skills needed to function in the market place. Some feel that parents should .. Read More»
  DOI: 10.4172/2165-7912.1000260

  Abstract PDF