Journal of Mass Communication & Journalism

Sumit Narula

Publications

• Research Article
  The Theoritical Study of Green Marketing in India: Its Importance and Need
  Author(s): Sumit Narula and Dhruv SabharwalSumit Narula and Dhruv Sabharwal
  
  Increasing mindfulness on the different ecological issues has driven a movement in the way customers approach their life. There has been an adjustment in customer demeanors towards a green way of life. Individuals are effectively attempting to decrease their effect on nature. Be that as it may, this is not far reaching is as yet developing. Associations and business, however, have seen this adjustment in shopper mentalities and are attempting to pick up an edge in the aggressive business sector by abusing the potential in the green business sector industry. In the advanced time of globalization, it has turned into a test to keep the buyers in fold and even guard our indigenous habitat and that is the greatest need of the time. Green advertising is a wonder which has created specific significance in the present day showcase and has risen as a critical idea in India as in different part.. Read More»
  DOI: 10.4172/2165-7912.S2-007

  Abstract PDF