India
Research Article
Factors Affecting the Consumers Attitude towards Internet Induced Viral Marketing Techniques
Author(s): Sharda Haryani, Bharti Motwani and Swati SabharwalSharda Haryani, Bharti Motwani and Swati Sabharwal
Internet has extraordinarily changed the marketing concepts. Advancements in communication technology have given rise to the evolution of a new electronic form of word-of-mouth publicity i.e. Viral marketing communication (VMC). Viral marketing is a very effective tool available to the marketers today. Viral marketing has been used by various organizations using platforms like blogs, company website, social networking sites, etc. to promote their products. It is helping organizations to grow their businesses by adopting marketing strategies to reach out to their customers. Viral marketing can be use.. Read More»
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