Karachi
Pakistan
Research Article
Impact of Customer Self Concept and Life Style on Luxury Goods
Purchases: A Case of Females of Karachi
Author(s): Uzma Naz and Samreen LohdiUzma Naz and Samreen Lohdi
Luxuries are now being necessities for people day by day because people wants to be improve their life styles and by the utilization of luxury products they can fulfilled their self-concept by having a better social appreciation from society. The core reason of this research paper was to examine Impact of customer self-concept and life style on luxury goods purchases a case of females of Karachi. In today’s competitive world companies tried their best to make customer satisfied as customer satisfaction is very important because customer is the back bone of the organization. Companies know that customer want quality, authenticity and needs the history of a brand. The luxury brands are completely different offers and needed a very detailed approach to marketing and brand management. Quantitative research is used in this research paper and we have targeted females of Karachi who ag.. Read More»
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