School of Business,
Milwaukee, WI 53201-0413
Tanzania
Editorial
Advertising Response Models for Marketing-OM Interface Research
Author(s): Qinglong Gou, Xiaohang Yue, Juan Zhang and Juzhi ZhangQinglong Gou, Xiaohang Yue, Juan Zhang and Juzhi Zhang
DOI:
10.4172/2169-0316.1000e107
Industrial Engineering & Management received 739 citations as per Google Scholar report
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