Department of Commerce, Mewar Institute of Management, Vasundhara, Gaziabaad, Uttar Pradesh, India
Research
Measuring Customers Awareness of Online Hotel Booking: A Study in Uttarakhand
Author(s): Aadesh Kumar Chaudhary*, Ashok Kumar Pokhriyal, Swati Gairola and Priya Saini
In the modern world, the hotel industry in India has grown the most. The broad availability of internet apps has significantly altered the hospitality
and tourism industries. Being polite is an act or behavior related to the interaction between a guest and a host in the hospitality industry. The
hospitality and tourism industries are closely related. Hospitality is the behavior of receiving, hosting or having fun with the guest. Technology
is advancing rapidly, and people are becoming more net-savvy. The hospitality industry has been primarily affected by this development in
technology. Bookings are being made more accessible by online tools that allow customers to book their stay and efficiently plan their travel; hence,
saving time and energy Customers are becoming more comfortable with online booking sites. Therefore, measuring the awareness level of online
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DOI:
10.37421/2223-5833.2022.12.449