Department of Business and Management, Kashmir University, Kashmir, India
Research Article
Retail Marketing and Factors Influencing Public Purchasing Actions Retail Marketing and Factors Influencing Public Purchasing Actions (A Case Study of Anantnag Town) (A Case Study of Anantnag Town)
Author(s): Ajaz Ahmad Bhat*
The basic aim of the research is to examine behavior of consumer and their purchasing decisions on retail marketing in Anantnag town. For fulfilling this study 200 questionnaires were distributed among the respondents for recording their responses accordingly. The objectives of this study is to know the retail marketing factors Influencing public purchasing actions and how the various factors influence their decision making, for accomplish the objectives of this research study. Study has overtaken various statistical tools like mean, percentile method etc. As we know the buying behavior of the consumers varies from person to person as per their perceptions on day to day due to changes on the factors like psychological factor, demographic factors, geographic factors etc. and accordingly consumers react towards the market similarly as per their need, income, attitude, personality, learn.. Read More»
DOI:
10.37421/2223-5833.2023.13.468
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