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Accounting & Marketing

ISSN: 2168-9601

Open Access

Alia Perry

Department of Economics and Business, University of Almeria, Almeria, Spain

Publications
  • Mini Review   
    Balancing the Books and Building Brands: Accounting and Marketing in Harmony
    Author(s): Alia Perry*

    In today's competitive business landscape, the synergy between accounting and marketing is paramount for sustainable growth and brand success. While accounting focuses on financial management and compliance, marketing endeavours to create brand awareness and drive customer engagement. This article explores the critical interplay between these two functions, emphasizing the importance of harmonizing accounting practices with marketing strategies to achieve long-term success. By understanding how to balance the books while simultaneously building brands, businesses can enhance their financial health and strengthen their market presence... Read More»
    DOI: 10.37421/2168-9601.2024.13.483

    Abstract HTML PDF

Google Scholar citation report
Citations: 487

Accounting & Marketing received 487 citations as per Google Scholar report

Accounting & Marketing peer review process verified at publons

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