Department of Economics, NEOMA Business School, 59, Rue Pierre Taittinger, 51100 Reims, France
Mini Review
Mapping the Intersection: Socio-economic Factors, Green Marketing and Sustainable PPP in B2B Dynamics
Author(s): Anamelva Flores*
This mini-review delves into the intricate relationship between socio-economic factors, green marketing strategies and their impact on the
Preservation of Purchasing Power Parity (PPP) within Business-to-Business (B2B) marketing. By analyzing the convergence of financial objectives,
social and environmental responsibilities and the pursuit of green competitive advantage, this article aims to elucidate the critical role of sustainable
practices in fostering long-term viability and resilience in B2B ecosystems... Read More»
DOI:
10.37421/2162-6359.2024.13.709
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