Journal of Mass Communication & Journalism

Assistant professor, Media Science, NSHM Knowledge campus, Kolkata, India

Publications

• Opinion   
  The Bollywood’s Way of Reimagining Female Icons and Their Resulting Influence on Gender Imbalance in India
  Author(s): Anisha Ray*
  
  India as a country has always savoured the sexist commercial Bollywood palette. Everything served in the form of the classic ‘male gaze’ approved and grand musical format has been contributory in setting definite narratives that influence the mass beyond the screening of the film as well. While cinema is an art form that reciprocates to the mass’s demands and desires, the filmmakers in the country have definitely cashed on it on multiple occasions. From the acceptability of secondary position of female to revolutionary outbreak of pitiful acceptability of women in the mainstream men’s world, Bollywood has always set its tone as per the need of the hour, however at the end of the day it has always been a pawn in the game that largely benefits the culturally induced orthodox views about the gender roles and relationship and its resulting gender imbalance in the s.. Read More»
  DOI: 10.37421/2165-7912.2021.11.437

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