Accounting & Marketing

Department of Marketing, University of Western Australia, Perth, Australia

Publications

• Mini Review   
  Examining the Customer's Viewpoint on the Opportunities and Challenges of E-Commerce
  Author(s): Arnold Japutra*
  
  The advent of e-commerce has revolutionized the way businesses operate and customers engage in transactions. This study aims to examine the customer's viewpoint on the opportunities and challenges presented by e-commerce. By understanding the perspective of customers, businesses can better tailor their strategies to meet the evolving needs and expectations of the digital consumer. The study utilizes a qualitative research approach, incorporating interviews and surveys with a diverse range of customers who have experience with e-commerce platforms. The data collected is analyzed using thematic analysis to identify key themes and patterns that emerge from the customer's viewpoint. The findings reveal a multitude of opportunities that e-commerce presents to customers. These include convenience and accessibility, a wide range of product options, competitive pricing, and personaliz.. Read More»
  DOI: 10.37421/2168-9601.2023.12.424

  Abstract HTML PDF