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Accounting & Marketing

ISSN: 2168-9601

Open Access

Arnold Japutra

Department of Marketing, University of Western Australia, Perth, Australia

Publications
  • Mini Review   
    Examining the Customer's Viewpoint on the Opportunities and Challenges of E-Commerce
    Author(s): Arnold Japutra*

    The advent of e-commerce has revolutionized the way businesses operate and customers engage in transactions. This study aims to examine the customer's viewpoint on the opportunities and challenges presented by e-commerce. By understanding the perspective of customers, businesses can better tailor their strategies to meet the evolving needs and expectations of the digital consumer. The study utilizes a qualitative research approach, incorporating interviews and surveys with a diverse range of customers who have experience with e-commerce platforms. The data collected is analyzed using thematic analysis to identify key themes and patterns that emerge from the customer's viewpoint. The findings reveal a multitude of opportunities that e-commerce presents to customers. These include convenience and accessibility, a wide range of product options, competitive pricing, and personaliz.. Read More»
    DOI: 10.37421/2168-9601.2023.12.424

    Abstract HTML PDF

Google Scholar citation report
Citations: 487

Accounting & Marketing received 487 citations as per Google Scholar report

Accounting & Marketing peer review process verified at publons

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