Arts and Social Sciences Journal

Dr, Department of Journalism, Government First Grade College, Karnataka, India

Publications

• Review Article   
  Third Gender in Advertisements: A New Wave of Inclusiveness
  Author(s): Ashwini Shama*
  
  When we open a newspaper in the morning, it will be flooded with advertisements. In fact one can come across more advertisements than news! Further when people put on radio or television, they are bombarded with advertisements. When one steps out of the house, it becomes impossible to escape outdoor advertisements in the form of hoardings, bill boards, electronic ads, Transit ads, wall writings and so on. Even without their knowledge, people are exposed to a large number of advertisements. So practically, it is impossible to escape advertisements these days. The matter of concern here is the kind of messages that gets passed on through the advertisements. Portrayal of various concepts in the advertisements has always been an interesting area of research or study. Extensive studies have been conducted on depiction of women in advertisements. It is the same with .. Read More»
  DOI: 10.37421/2151-6200.2021.s4.004

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