Department of Business Management, China
Commentary
Social Mediaâ??s Influence on Corporate Reputation and Brand Trust
Author(s): Chung Wei*
In the digital age, social media has become an essential platform for businesses to engage with consumers, promote their brands, and shape their corporate reputation. The influence of social media on corporate reputation and brand trust is profound, as these platforms provide an avenue for direct interaction between companies and their customers. Brands are no longer just presenting a polished image; they are participating in real-time conversations, responding to customer concerns, and adapting to public opinion... Read More»
DOI:
10.37421/2223-5833.2024.14.591
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