Department of Economics, Ariel University, Ariel 40700, Israel
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Navigating Uncertainty: Strategies for Sustaining Innovation in Entrepreneurial Venture
Author(s): Daniel Frost*
In the dynamic landscape of entrepreneurial ventures, sustaining innovation amid uncertainty is paramount for long-term success. This paper
explores strategies that entrepreneurs can employ to navigate and thrive in uncertain environments. Drawing on a synthesis of contemporary
literature and case studies, the research identifies key tactics that foster innovation resilience. Firstly, proactive sensing and adaptation emerge
as critical capabilities for entrepreneurs to anticipate and respond to changes in their operating environments. By continuously scanning for
signals of market shifts, technological advancements, and regulatory changes, entrepreneurs can proactively adjust their strategies and offerings.
Secondly, fostering a culture of experimentation and learning is essential. Embracing failure as a stepping stone to success encourages iterative
refinement.. Read More»
DOI:
10.37421/2169-026X.2024.13.470
Entrepreneurship & Organization Management received 1115 citations as per Google Scholar report