Arabian Journal of Business and Management Review

Department of Business Management, University of Oxford, UK

Publications

• Perspective   
  Exploring the Role of Big Data in Personalizing Consumer Experiences in E-Commerce
  Author(s): David Daiv*
  
  Big data has become one of the most transformative forces in modern e-commerce, offering unprecedented opportunities for businesses to understand and cater to consumer behavior. By collecting vast amounts of data from various touchpoints—such as website interactions, purchase history, social media, and customer reviews—e-commerce businesses can gain deep insights into the preferences, needs, and habits of individual consumers. With this data, companies are able to deliver personalized shopping experiences that not only meet consumer expectations but also foster long-term customer loyalty. In today’s competitive marketplace, personalized experiences have become a crucial differentiator, enabling businesses to stand out in an environment where consumer att.. Read More»
  DOI: 10.37421/2223-5833.2024.14.585

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