Accounting & Marketing

Department Management, University of Ottawa, Ottawa, Canada

Publications

• Mini Review   
  Accounting for Marketing Spend: Tracking ROI across Channels
  Author(s): Debases Chore*
  
  Effective marketing strategies are essential for businesses to thrive in today's competitive landscape. However, allocating resources to various marketing channels can be challenging without a clear understanding of return on investment. This article delves into the significance of accounting for marketing spend and offers insights into tracking ROI across different channels. By implementing robust accounting practices, businesses can make informed decisions, optimize their marketing budgets, and maximize profitability... Read More»
  DOI: 10.37421/2168-9601.2024.13.482

  Abstract HTML PDF