Accounting & Marketing

Department of Marketing, University of Western Australia, Perth, Australia

Publications

• Mini Review   
  Analysing E-commerce from the Customer's Perspective: Opportunities and Challenges
  Author(s): Doldran Tarja*
  
  The emergence of e-commerce has brought about a profound transformation in business operations and the dynamics of customer interactions. This research endeavor is geared towards exploring e-commerce through the lens of the customer, with a specific focus on the opportunities and challenges it brings to the forefront. By delving into the customer's perspective, businesses can fine-tune their strategies to align with the evolving demands and expectations of the digital-savvy consumer. The research adopts a qualitative approach, incorporating interviews and surveys with a diverse spectrum of customers who possess experience in navigating e-commerce platforms. The amassed data is subjected to rigorous thematic analysis, unveiling key themes and recurrent patterns that emerge from the customer's standpoint. The findings cast light on a multitude of opportunities us.. Read More»
  DOI: 10.37421/2168-9601.2023.12.441

  Abstract HTML PDF