Arts and Social Sciences Journal

College of Creative Arts, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia

Publications

• Method   
  Exploring the Role of Artificial Intelligence in the Design Industry: Client Satisfaction through Enhancing Quality while Preserving Human Creativity
  Author(s): Muhammad Nur Firdaus Nasir*, Iqbal Jaapar, Walid Muhmmad Syafrien Effendi, Fadly Mohamed Sharif, Khairulwafi Mamat and Nurul Farhana Nasir
  
  The integration of Artificial Intelligence (AI) is driving significant transformations within the design industry. As AI technologies advance, they are increasingly being incorporated at various stages of the design process, from conceptualization to final product delivery. This incorporation holds the potential to revolutionize the industry by enhancing efficiency, quality, and client satisfaction, while simultaneously preserving human innovation. The influence of AI is evident in its ability to streamline processes and optimize workflows, thereby reducing the time and effort necessary to complete projects. This leads to quicker turnaround times and lower costs, ultimately improving client satisfaction. Additionally, AI-driven personalization enables designers to create tailored solutions by analyzing user data and preferences, fostering a stronger connection between desi.. Read More»
  DOI: 10.37421/2151-6200.2024.15.628

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